Success and Failure for HYIP's: It's all about Communication

Sometimes I just want to jump thru my laptop and slap people upside their heads, pour a hot cup of Joe from MickeyD's, or dump Gatorade down their backsides. Whether I am waiting for a subway on the G line or on hold with Apple customer service, I want to know that my questions will eventually be answered, and that the problem will be dealt with in an honest and efficient manner.

Lack of communication is the number one reason why ANY business fails; wholesale, retail, land-based or web-based. Get back to me, tell me you can or cannot get the job done. Give a time frame, when the problem can get resolved. Credibility is earned or lost through the customer service departments of the legitimate offshore funds. From an investor's prospective we do not TRUST you, we expect you to disappear with our money one day. You as the investment company will need to overcome the inherent distrust of all investors have towards all offshore funds. 95% of all HYIP are essentially ponzi schemes, the legitimate ones will need to prove themselves with:

•  Honest and Responsive Communication

•  Solve all customer complaints as quickly as possible. Missing deposits and lack of timely withdrawals need to be handled as an emergency. Offshore Funds could easily triple their asset base by solving these problems immediately. You never know where the next million-dollar investor will come from; it could be the guy with $100 bucks in his account that refers in the next whale.

•  Over-stock on customer service people, they are really your sales force. Their actions will determine, whether an investor will liquidate his IRA or recommend the fund to all their friends. Penny-wise or Pound foolish, it amazes me the incompetence and lack of sensitivity that most funds suffer in their back office operations. We do not know you, we expect the worst so, allay our fears and be responsive. Money will come gushing in, with responsive-ness and reliability.

•  Do not LIE. Most people will give you the benefit of the doubt if you are honest about the reason for a delay. Evasive or non-responses to questions will just bring up the idea that your fund is a leaky boat about to sink.l

•  Make as much data available as possible to the online client for them to learn about your investment strategies, account balances, returns, and referral information.

•  Listen to your members. If there are asking the same questions over and over again, fix the problem with your program or website. Missing deposits and slow withdrawals are a big red flag. Spend money hiring a top-flight techie; he will be needed when the inevitable cyber-attacks hit all successful companies. There are some very nasty governments that don't like independent financial programs that have not been absorbed into the collective. Resistance is not futile; it just takes planning.

•  Think ahead, become pro-active. If you made some bad investment decisions, lower rates immediately or put a freeze on interest until the problem is straightened out. You must communicate with your members and be as honest as possible without generating a panic.